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How do you define 'traction' for a start-up?

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How do you define 'traction' for a start-up?
posted Apr 25 by Niharika Singh

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2 Answers

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I define "traction" as -- once the biz plan and financing (if any) is in place, working a list of objectives meant to build the business. Be it marketing, logistics, salesforce creation...all qualify as vehicles for forward momentum in your company.

The most important aspect

answer Jun 30 by Mike Allison
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Though traction has a different meaning for the different stage of business. In startup traction means having a measurable set of customers or users that serves to prove to a potential investor that your startup is “going places.”

answer Jul 1 by Salil Agrawal
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