Being levied with a Google penalty is the nightmare of pretty much every single website owner and developer. Considering that most people look online for what they need through their search engine, it is mandatory to be in the good graces of all search engines, particularly Google.
If you fail on this matter, your pages and posts will be ranked in lower positions. Or your website might not even show up where people look anymore. And you know the consequences of losing ranking: less traffic and fewer conversions for your website and business.
To avoid getting into this situation, you need to ensure that you do everything in your power to avoid a dreaded Google penalty. And on this quest, information is all that you need – because, quite often, people get into trouble just based on what they do not know.
Source: - https://returnonnow.com/2017/01/how-to-protect-website-google-penalty/