OpenCart is an open source e-commerce solution built on PHP that can be used to start online stores easily. OpenCart is feature rich, easy to use, search engine friendly and with a visually appealing interface can be used “out of the box” .
Open Cart is a unique open source shopping cart system. It is a secure e-commerce solution for online stores which provides you to set up your own online business and run your e-commerce cost-effectively. It can be used on any web server with PHP and MySQL running on it. Open Cart is available as free software as it’s specified in the GNU General Public License released in 2009.
It is a turn-key shopping cart solution. All you need is just to install Open Cart, select the template you like most, add your online store products and that’s all! Now you’re ready to start your business and accept orders. Open Cart has an order management as well as built in multiple payment gateways and moreover the developers provide lifetime free support and free software updates.
Among the obvious advantages of Open Cart we’d like to focus on the following ones:
Open Cart has open source; attached documentation; unlimited categories, products and manufacturers; it is templatable, multiple language, tax rates and currency along with product reviews, its ratings; downloadable products; automatic image resizing; unlimited information pages; built in discount coupon system; shipping weight calculation; module system; related products; backup & restore tools; sales reports and printable invoices. It is also SEO- friendly.
The built in template system helps you to switch easily between different templates or transport your website’s current look into Open Cart. Open Cart’s multi-store abilities allow you manage multiple stores using one admin interface. You can localize each store with a different default language, tax class and currency, choose the number of products that will appear at the specific stores, set different prices at each particular store and it also gives you a huge amount of other opportunities.
And beside that at Open Cart you can setup numerous tax zones thus you will have correct taxes are paid depending on the country which the goods are going to be paid from or shipped to. Above all it optimizes search and lets your pages be indexed by all main search engines and has support for custom product and category Meta tags.
Open Cart has also 3 types of reports:
o Sales Report - shows the total amount of sales per day, week or month.
o Products Viewed – shows the items that have been viewed most by customers.
o Products Purchased – shows the items that have been sold most. It will help you to create a marketing strategy aimed at increasing sales.
Open Cart has a lot of features to manage your online store as a B2B application:
o You can set different customers groups (for example default, retail or wholesale) and put different prices
for each group.
o Set the store to show products’ prices only to logged in customers
o Set discounts depending on the quantity of ordered stuff.
The customers at Open Cart don't have to sign up for an account; they can just enter minimum required details to process their order. Open Cart is an easy to use, well designed search engine friendly feature with an appealing interface. CartTuning team has a lot of Open Cart templates and modules to offer.