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Understanding Responsive Web Design

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What is Responsive UI Design?

Responsive Design is a design philosophy where the design of the system responds depending upon the layout of the device. Increasing the reach of your application to a larger user base using an array of devices is the primary reason to keep design responsive.

Responsive Web Design (RWD) is a part of Responsive UI Design and implies creating website design in a way that is most optimal for viewing and exploring on a wide range of devices, including traditional PCs, smartphones, and table devices.

Definition of Responsive Web  Design (RWD)

RWD is a way of laying-out and coding a Website so the website can provide an excellent viewing experience—and ease of reading and navigation with a resizing, panning, and scrolling across devices.

RWD is about using CSS and HTML to resize, hide, shrink, enlarge, or move the content to make it look good on any screen.

Responsive Websites offer:-

  • Smooth navigation
  • Easy reading
  • Minimum pinching
  • Reduces scrolling and zooming
  • Excellent user experience

Advantages of the Users:-

The use of smartphones, tablets, and notebooks for accessing internet is now quite common. Responsive sites attract more users as they serves the following advantages:

  • A responsive website is flexible to use
  • Shuffles content, resizes images, and adjusts font size
  • Allows users to read information as per their choice needs
  • Helps in finding fast and intelligent sites
  • Saves time for users while browsing the site
  • Helps to increase user’s experience

Advantages to the web designers:-

Responsive Websites have changed the entire outlook of web industry. The concept of responsive design offers benefits to the web designers and the company at large. Following are the advantages to the web designers:

  • Streamline the designing process
  • Saves time and efforts
  • Cut down capital employed
  • Eliminates the use to maintain multiple websites
  • Reduce maintenance and development cost
  • Enhance SEO rank
  • Higher conversion rates
  • Increasing market share

RWD makes use of media queries, to prepare the page to apply different CSS3 style rules, fluid grids and flexible images, so that the website can adjust itself for a range of mobile devices and their screens.

Media queries, a marks of Cascading Style Sheets (CSS), help the developer to point out when a certain style takes effect. With CSS2, a media query will provide printer-friendly style sheets if needed. CSS3 has developed query capabilities that allow style sheets to be directed to a device’s display and serve a desktop, tablet, or smartphone template depending on the query answer.

This facility implies that as an option of having to frame an exclusive mobile version of a website, developers can simply build different style sheets for the same web page and perhaps even associate multiple images with each of the style sheets. HTML code can be repurposed rather than rewriting, which saves extensive development time.

For more go through this video:-

posted Jul 14, 2017 by Kalpana Jain

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In this digital era its essential for every business to have their own website. A good website acts like a marketing executive of your business so it’s an important aspect for achieving your business goals. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

A good Web Designing is important because it affects how quickly visitors can find what they are looking for. If it is difficult or frustrating, the visitor will leave and try on another site – and that is a lost opportunity. A good design will be easy to understand , navigate and eye catching, helping potential customers find what they need and taking you one step closer to making a sale or getting in touch.

Let’s look at some reasons why a good website design is important and some benefits to your business what will make you love it as well.

1. Increase sales - With the lines between online and offline becoming increasingly blurred, it has never been more important for businesses to make their presence known on the web. Whatever industry you’re in, whether you’re selling products or offering services, chances are that most of your customers and potential customers will have looked for you online before reaching out.

2. Accessible around the clock - Your website and social media accounts are accessible 24/7/365.So time won’t be a barrier for your business with your potential clients. By having an online presence, you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations.

3. Build your Brand – A website design is a very powerful visual tool which helps you in brand building. Just be sure to be consistent because consistent colors, logos, graphic elements/features, etc. create a lasting impression on both existing and prospective clients/customers.

4. Credibility & Trust - First impressions matter more than, so designing a website that is not only credible but trustworthy is crucial. One study from Stanford University on Web Credibility showed that 75% of users admitted to making judgements on a business’ credibility from their web design alone.

5. Beauty and Functionality - Artwork is beautiful, but is it always functional? Websites can be both, which is another reason we love them so much. Web design & Development is an amazing blend of logic and creative thought. It’s easy to forget how much we need and appreciate good sites until we see a bad one. Practical aesthetics allow websites to turn emotional appeal into solid action.


What is Responsive Web Design?

Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through. That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

Responsive Web design has become one of the hottest trends in 2013. This is due in part to the growth of smartphones and other mobile devices. More people are using smaller-screen devices to view Web pages.

The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.

How Does Responsive Web Design Work?

Responsive sites use fluid grids. All page elements are sized by proportion, rather than pixels.

So if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns.

Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance.

Media such as images is also resized relatively. That way an image can stay within its column or relative design element.

What is responsive design?

A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.

In other words, with a responsive website design, you don't have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.

But there are some other really important reasons why you should make the switch to responsive design for your website.

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