Salesforce Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into commercial applications of social networking through acquisition.
Service in Salesforce
Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories:
1)Strong market leadership.
2)Industry leading help and online training support.
3)Simple user interface that is well received by users new to online systems.
4)Multiple industry specific or vertical market solutions – although somewhat light in terms of deep functionality.
Disadvantage for Salesforce
1)Overly simple user interface that is quickly outgrown by experienced users.
2)Marketing management functionality is extremely limited.
3)Dashboards may not reflect the application security for specific users without significant administration effort.
4)No Service Level Agreement provided in standard contract.
5)Data center reliability has been questioned and several major interruptions in service have been widely publicized.
Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media.
CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.
For sales managers, CRM cloud apps provide real-time visibility into their team’s activities so they can forecast sales with confidence. For sales reps, CRM cloud apps make it easy to manage customer information so reps spend less time handling data and more time with customers.
Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
What is ZOHO CRM?
Zoho CRM is a Software as a Service (SaaS) solution that delivers complete CRM functionality at a fraction of the price of other offerings. With Zoho CRM you can manage all your Sales, Marketing, Customer Support & Service, Inventory Management and Email within in a single business system.
More About CRM
Customer refers to an entity that acquires or consumes goods or services from a desired firm (through the process of purchasing or renting) for a mutually decided price and has the ability to choose between different products and suppliers. In this sense a customer is also known as client, buyer, purchaser or user of the products/services delivered or provided by a firm or organization also called the supplier, seller or the service provider.
Relationship in business refers to a state involving mutual dealings between people or parties. It involves interactions with customers or prospects to better understand their requirements and to build an expectation through different channels of communication. The more one interacts, the more chances of building a strong business relationship on the grounds of proper understanding of customers.
Management refers to managing of customer interactions. This does not merely mean customer support but in its true sense aims at mobilizing the entire organization towards management of all interactions with the customers, thus involving a customer-centric thinking and acting.
Zoho CRM is an On-demand Customer Relationship Management (CRM) software for managing your customer relations in a better way. Zoho CRM software helps streamline your organization-wide sales, marketing, customer support, and inventory management functions in a single system.
Some of the CRM Modules:
1)Sales Force Automation