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What are some techniques startups can use to initially draw attention to their product?

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What are some techniques startups can use to initially draw attention to their product?
posted Dec 15, 2017 by Raghav Choudhary

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1 Answer

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  • Gathering email addresses of interested people pre-launch using a splash page, sending an email announcement to them upon launch.
  • Pitching startup news outlets like TechCrunch, Read/Write Web, Mashable, etc.
  • Offering A-lister tech commentators like Robert Scoble early access / in-person demos.
  • Pitching local news outlets ("Area Entrepreneurs Tackle Big Problem Shared by Many Locals")
  • Writing personalized emails to bloggers within their industry, explaining why they think they'd like it and asking them to try it.
  • Usually offering some kind of incentive (Two months free access, etc.).
  • Getting listed in as many startup directories as possible (Go2Web20, Crunchbase, Killer Startups, etc.)
  • Guest-blogging at sites serving a similar audience.
  • Creating & promoting content about their industry rather than just their specific product, drawing search traffic and links to how-tos, data roundups, infographics, interviews with industry notables, etc.
  • Being active members within community sites that serve their target market.
  • Attending / organizing events within their local area that serve their target market.
  • Google PPC advertising.
answer Dec 19, 2017 by Ananya Saha
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