In a wireless network, the continuous transmission of small packets which is called beacons that advertise the presence of a you or device which helps to identify the location of you/device.
Beacons help guide navigators to their destinations. Types of navigational beacons include radar reflectors, radio beacons, sonic and visual signals. Visual beacons range from small, single-pile structures to large lighthouses or light stations and can be located on land or on water. Lighted beacons are called lights; unlighted beacons are called day beacons.
Now coming to more generic usage ie in retail, beacon will potentially revolutionize the customer retail experience. It brings a new dimension to interaction between you and the customer i.e. on Bluetooth low energy (BLE) – which is used by a low frequency chip that is found in devices like mobile phones.
So what does this mean for Retail?
Analytics: The BLE technology will give retailers a greater insight into customer purchases. For example, retailers will be able to tell how much time a customer spends in each part of the store – and how they navigate the store. This is valuable information that can be used to optimize the in-store experience and increase revenues.
Loyalty: In the not so distant future, we will begin seeing this technology used to create powerful 1:1 offers for customers– on the spot (literally). This sort of customized targeting could, for example, use the customer’s purchase history and favorited items to come up with product-specific offers when they approach that item on the shelf. We all know these types of offers would convert very well!
Customer Service: You can expect a revolution in customer service alright. Imagine that as soon as a customer walks in to the store, your sales staff will know their name, what product categories they shop most, the items they browsed last time but didn’t purchase and what their spending habits are. Using this information, retail stores can create a better shopping experience and offer superior customer service.