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SEO Best Practices for Web Development - Page 2

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Continuation of SEO for a Website: Page 1

Setup a Robot For your website

You setup a robot for your website so that you can deny certain engines to visit your site or specific pages which avoid the wastage of server resources, save your bandwidth and disallow certain users to keep your information in their indexes. For this purpose we create a file called robot.txt at the home path of your website and the structure of robot.txt is as following

User-agent: *
Disallow: /

Check the following link http://www.robotstxt.org/robotstxt.html to now how to create a robot.txt

Create a Sitemap

Creation of the sitemap helps webmaster i.e. search engines to know the structure of the site and helps it to index your site time-2-time.

Sample sitemap.xml

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
   <url>
      <loc>http://tech.queryhome.com/</loc>
      <lastmod>2005-01-01</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.8</priority>
   </url>
</urlset> 

Submit the Sitemap at webmaster

If you dont have webmater account for google/bing/baidu better to create the one and submit your sitemap as follows-

Webmaster-->crawl-->sitemap-->add/test sitemap   (for google)

Add the Facebook OpenGraph/twitter/G+ details in the header

Its very important how your page is looked by the Social Website so try to add the following:

Facebook OpenGraph
Try to add the following important tag in the webpage header.

<meta property="og:title" content="QueryHome">
<meta property="og:description" content="Technical Social Network">
<meta property="og:url" content="http://tech.QueryHome.com/">
<meta property="og:locale" content="en_US">
<meta property="og:image" content="http://tech.queryhome.com/images/logo.png">

Twitter Card
Try to add the following important tag in the webpage header related with the twitter.

<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@QueryHome">
<meta name="twitter:domain" content="QueryHome">
<meta name="twitter:url" content="www.QueryHome">
<meta name="twitter:image" content="http://tech.queryhome.com/images/logo.png">

Google+

<body itemscope itemtype="http://schema.org/Product">
  <h1 itemprop="name">Salil Agrawal</h1>
  <img itemprop="image" src="{image-url}" />
  <p itemprop="description">My Name is Salil Agrawal</p>
</body>
posted Aug 26, 2014 by Salil Agrawal

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These tips are based on my experience with the development of QueryHome and it is 1st one in the series:

URL Structure

As search engine is the cheapest way to reach your customer so you like to design the website from that angle and the first is the structure of URL.
1. Us descriptive word in place of short word in URL.
2. Avoid special characters in URL and use "-" in place of underscore.
3. Keep URL depth till level 2 i.e. www.mydomain.com/abc/abcd
4. Keep the URL structure in the following priority

www.mydomain.com/123/why-do-birds-sing (This is the best what google/bing likes) 
www.mydomain.com/index.php/123/why-do-birds-sing 
www.mydomain.com/?qa=123/why-do-birds-sing (This is the worst among above)

5. Use same domain in place of subdomain if possile i.e.

www.mydomain.com/subdomain (use it)
subdomain.mydomain.com (avoid it) 

Important Header HTML Elements

Define Title Tag as follows and keep the title about 50-60 characters.

<head>
<title>Technical Social Network - QueryHome</title>
</head>

Define the Meta Description about the webpage and keep it between 110-160 characters

<head>
<meta name="description" content="Technical Questions and Answers Site for Technical Collaboration and Technical Networking.">
</head>

Search Engines these days does not read the keyword so you can avoid the keyword meta tag.

HTTP Status Codes

Use the following commonly used status code which tells the search engines about the existence of the page or error on the page.

200 - Success
301 - Moved Permanently
302 - Temporary Redirect
404 - Not Found 
410 - Gone (No Longer Available)
500 - Internal Server Error
503 - Service Unavailable

Above should suffice however look at http://en.wikipedia.org/wiki/List_of_HTTP_status_codes for more codes.

URL Canonicalization

In case you have more then one page with the similar or duplicate content then guide the search engine with the preferred URL to be indexed and avoid the search engine penalty.

<link rel="canonical" href="http://tech.queryhome.com" />

more to follow...

READ MORE

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You must work hard and provide highly rich content regularly work on page optimization and off page SEO of your website.

Google has already said that the highly rich content is king. After a lot of researching on the internet I have found many things that I want to write a post about how to promote your blog.

For the best results you have to follow every instruction carefully and follow them after reading this article. I know it is not easy to follow these seo tips and tricks but if you want to earn more and more money you have to do this hard work. In starting the work might be hard but in the end you will get fruitfully life, money and rest.

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READ MORE
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