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Google Algorithm Update for Local Search - Pigeon Update

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Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

Google is not giving any name to Local Search Algorithm update but some experts called it Pigeon Update

Local Search Algorithm are called Pegeon because pigeons tend to fly back to home.

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And unlike Penguin and Panda updates, this is not a penalty-based update but a core change to the local search ranking algorithm.

The “Pigeon” update aims to deliver improved local search results, with enhanced distance and location ranking parameters.

Google did say that it ties local results more closely to Google’s regular web ranking signals, and provides them better accuracy over distance and location rankings.

Normally Google would not give us metrics on how large it was but it was large enough for them to inform us about it.

The Pigeon can have ability that enables it to select relevant web sites from among thousands of similar pages.

How it Works?

When a search query is submitted to Google, it is routed to a data coop where monitors flash result pages at blazing speeds. When a relevant result is observed by one of the pigeons in the cluster, it strikes a rubber-coated steel bar with its beak, which assigns the page a PigeonRank value of one. For each peck, the PigeonRank increases. Those pages receiving the most pecks, are returned at the top of the user's results page with the other results displayed in pecking order.

Video Tutorial for more understanding about pigeon Local Search Algorithm

posted Aug 13, 2014 by anonymous

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Google wants to reward websites that are more secure.So,google moves to boost search ranking for HTTPS Sites.

Google announced that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm.

HTTPS is a one of the main part of Site Ranking

The company has been testing a method for taking into account whether a site uses HTTPS as part of its search ranking, and officials say it has returned positive results so far. So as of now, the use of a secure connection is one component of a site’s search ranking.

Google said it had begun favoring encrypted sites over the past few months. Up to now, it has been a "lightweight" signal, affecting less than 1% of global searches. But it plans to boost the weighting over time.

As a result of the new information, Google will publish a best-practices guide within the next few weeks to help users not make mistakes when moving to HTTPS.

Need to Concern when switching from HTTP to HTTPS

You need to take the proper steps to ensure your traffic doesn’t suffer.

Also,make sure to communicate to Google that you moved your site from HTTP to HTTPS.

Some Google Advice for going HTTPS

1)Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
2)Use 2048-bit key certificates
3)Use relative URLs for resources that reside on the same secure domain
4)Use protocol relative URLs for all other domains
5)Check out our Site move article for more guidelines on how to change your website’s address
6)Don’t block your HTTPS site from crawling using robots.txt
7)Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

Also,Google has updated the Google Webmaster Tools to better handle HTTPS sites

And google has updated the Video about HTTPS

The Video presentation was give by Pierre Far from the Google Webmaster team and Ilya Grigorik from the Google Developer team.

Check the Video for more understanding for HTTPS Everywhere.

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