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DIGITAL MARKETING TIPS FOR BUSINESSES TO SURVIVE COVID-19 PANDEMIC

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The Coronavirus and the safe house set up have been with us for barely a month, yet they've just changed the manner in which we live, the manner in which we work and the manner in which we shop. This requires another vital way to deal with showcasing that doesn't simply expect to keep your business above water yet in addition encourages you to flourish and plan for the world after.

posted Aug 4 by Gaurav

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Search Engine Optimization in 2014 is too complex for beginners so they must need to follow some Best SEO Tips and Tricks that will boost their Website ranking better in modern Search Engines.

So here we are going to see some Basic and Intermediate SEO Tips and Tricks that helps to improve your website ranking in Search Engine Results Page.

The Below list will help to improve the Keyword Analysis better.

- Use Google Keyword Planner
 - Find Less Competitive Keywords with high search Volume
 - Choose Key phrases
 - List out Relative Keywords by relevance

Tips to improve On-Page optimization

Interesting and Descriptive to read
Quality of the Content
Short and Sweet Title
Relative Meta Description
Optimal Keyword Density Ratio
SEO Friendly Url
Keywords in First Paragraph
Use of Headings
Focusing Keywords
Image Optimization

Tips to improve Off-Page SEO

Use of Social Media
Quality Link Building

Some Detailed SEO Techniques

ON PAGE OPTIMIZATION
1)Use keywords in the page title.
2)Use different title and meta tags for each page.
3)Use file names that contain key phrases. For example www.businessname.com/bankruptcy-attorney.html
4)Use keywords in the 'anchor text' links.
5)Use alt tags to fill all of the images and title of the links.
6)Do not use underscores in long file names, use hyphens (-).
7)Use headers (h1, h2, h3) to define the content and importance placed on these keywords.
8)Use best technology for the page to load faster and the user does not have to wait.
9)Use site map (for the user), other XML (for search engines)

PROVIDE ORIGINAL & QUALITY CONTENT
1)You should provide original content or information.
2)Content should provide complete and comprehensive coverage of the topic.
3)The content should be something that you would want to share or recommend.

KEEP UPDATING YOUR SITE

The more often search engines index websites continually changing content, so if we keep quality content, and creating a level of acceptable data, the climb in the search engines will be faster.

SOCIAL NETWORKING SITES & BLOGS

It is important to create a virtual community that generates changing and dynamic content for your website. This is basically to manage and maintain a blog or be a member of a social networking site like Facebook, twitter & linkden.
You can optimize your social media profiles for search by following below steps :
Be active – Keep updating your social profiles like you do with blogs and websites.
Engage with your followers & fans - Engaging with others will keep your profile updated.

ARTICLES, CLASSIFIEDS, FORUMS

Write articles, reports, comments on other websites and give feedback in forums ....& add a link of your website where ever you post articles or write your feedback.

PROMOTE YOUR WEBSITE

You need to always talk about your blog or website. Organizing online contests giving a prize for the best web design, or the best design for a logo, always gives publicity to the organizer. So use your own ways to be famous as this will increase traffic to your website.

OFFLINE PROMOTION OF YOUR WEBSITE

Publish about your website or blog in newspapers, magazines, etc., Attend conferences and seminars. If somebody read your article in the newspaper is very probable that visits your site. Word of mouth is still an effective technique to promote your website.

TRACKING PERFORMANCE OF KEYWORDS

Keep monitoring the traffic generated by your website. Use Google Analytics for the same. You can know about the low-performing keywords & eliminate them.

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