A cracker company was very mad when they heard the results from their cracker survey. The result said that the customers would prefer crackers to nothing at all. The same customers think that donuts are better than everything else.
A new employee at the company had to tell their boss the bad news, but he saw a window of opportunity to get a promotion. When he got to his boss, he told him that the customers really preferred crackers to donuts.
How did he come up with that?