Anybody will prefer the shop in the eastern market for sure. There are two reasons for it:
Firstly, since there are only two barbers in the town, the one running the shop in eastern market must have gotten his hair done by the one running the shop in the northern market and vice versa. Thus, if the barber in the eastern market has a shabby haircut, it must be due to the incompatibility.
Secondly, the neat and clean shop can be due to the scarcity of customers as well. While the untidy place refers to the fact that so many customers get their hair done in that shop.
Thus any one will opt for the barber shop in the eastern market.