God's own country is a slogal used by tourism department of the Kerala to attract tourists. Kerala is a state in south-west India. The National Geographic's Traveller magazine names Kerala as one of the "ten paradises of the world" and "50 must see destinations of a lifetime". Travel and Leisure names Kerala as "One of the 100 great trips for the 21st century.
However phrase "God’s Own Country" used to refer to several other places places such as Australia, United States, New Zealand, Sri Lanka, Yorkshire and Scotland.