It is an important organizational role who is responsible for the strategy, roadmap, and feature definition of a product or product line. A PM is a bridge between market and Engineering Team, his/her role involves working with cross-functional teams and may include marketing, forecasting, and profit and loss (P&L) responsibilities.
Product Manager Key Responsibilities:
- Has responsibilities to manage from concept, to design, sample production, testing, forecast, cost, mass production, promotion, support, and finally product end of life.
- Delivers the operating plan: achievement of growth objectives including market share, revenue, profit and return on investment for all the channels/categories of business and/or key customers.
- Responsible for managing and implementing marketing activities through research, strategic planning and implementation.