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What do the 4 rings in the Audi logo signify ? What does Audi mean and how this name came about ?

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What do the 4 rings in the Audi logo signify ? What does Audi mean and how this name came about ?
posted Aug 21, 2017 by Mukul Chag

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The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology"

answer Aug 23, 2017 by Anushka
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