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Why is a successful film called a "Blockbuster"?

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Why is a successful film called a "Blockbuster"?
posted Jul 3, 2017 by Naveen Kumar

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In film, a number of terms were used to describe a hit. In the 1970s these included: "spectacular" (The Wall Street Journal), "super-grosser" (New York Times), and "super-blockbuster" (Variety). In 1975 the usage of "blockbuster" for films coalesced around Steven Spielberg's Jaws and became perceived as something new: a cultural phenomenon, a fast-paced exciting entertainment, almost a genre. Audiences interacted with such films, talked about them afterwards, and went back to see them again just for the thrill.

answer Jul 21, 2017 by Ritika Sharma
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