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What is a brand and what is the importance of brand management?

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What is a brand and what is the importance of brand management?
posted Feb 24, 2016 by Ritika Sharma

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A brand is the set of product or service attributes imbibed in the consumer’s mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:

  • Product differentiation from competitors
  • Building corporate image
  • Creating bundle of benefits for different product categories
  • Attract and retain the most loyal customers
answer Jul 11, 2017 by Anurag Kashyap
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