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How much are brands value worth for a company?

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How much are brands value worth for a company?
posted Mar 31, 2016 by Raghav Choudhary

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Various brand value research studies have been carried out in consumer markets to determine the premium that people will pay for brands over and above a base line. Measuring brand value and assessing the value of intangibles by asking consumers to separate out the brand and place a monetary value on it is difficult because this is not what we do in the real world. In fact, most consumers, when asked to place a monetary value on brands, are in denial about paying a premium just for the name. That is for all the other mugs, not for me.

That said, when people are asked in brand value surveys to place a monetary value on a car (the same car is used in the photographs but different badges are superimposed on the bonnet to suggest it is a different brand) the Volkswagen brand is seen to be worth more than that of Ford while the Mercedes brand has a value above both. In each case, the brand is seen to be worth around 10 per cent of the retail value of the car.

answer Jul 24, 2017 by Sumeet Vyas
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